The Boston Globe Consumer Beat column.
Instead as difficult as possible, that the consumer the right to a rebate, some retailers are simplifying the process and fewer problems on this path, customer loyalty and turnover increase.Staples Inc., Framingham office giant, today launched its Easy bonus system, with which a consumer online to communicate at a discount, without sending UPC codes or receipts. The system allows consumers to progress at their rebates online and, finally, sharing it via e-mail, if their rebate cheque was sent.
Jim Sherlock, director of sales and property in Staples, said the company first manufacturers to do with reductions far, and only lower prices.
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